About
“Hi, I’m Susan—lead designer since day one. I live for turning your wildest bowling shirt ideas into reality. To me, a shirt isn't just apparel; it’s the confidence you wear to the lanes.”
For over 27 years, Bowling Concepts has been the premier destination for high-quality, domestic apparel. Much of our success is driven by Susan, our lead designer, whose BS in Electrical Engineering and passion for team camaraderie has shaped over 35,000 custom garments. We specialize in making every event—from local team leagues to high-stakes corporate events—look and feel cool. Whether you need our classic, woven Bowling Shirts or want to upgrade your team with our moisture-wicking, sublimated Bowling Jerseys, we have the perfect fit.
Our Signature Brands
BeRetro
Classic vintage retro shirts that embody the 1950s bowling culture. Bold, playful designs for teams looking to bring nostalgic fun to league night.
Lucky Paradise
Luxury camp collar shirts featuring atomic motifs and tropical prints. The elite lounge vibe made famous for effortless, high-end comfort.
Whiskey and Wine
Rugged, rockabilly-inspired western work shirts. Built tough with tattoo-style motifs for active men who demand style with personality.
The American-Made Advantage
In our own York, PA factory, we handle the entire process—from cut and sew to intricate embroidery and high-tech printing.
Off the Clock: Rock & Wagyu
When the factory floor goes quiet, Susan and Michael bring that same all-in passion to the community. Whether managing the high-energy rock band Mama’s Horn or tending to the premium herd at Area 792 Wagyu, they believe in quality that moves people.

